by nouri | timeless traditional wear

explore our latest handmade spring summer 2024 collection today

home-grown talent

designed and manufactured in the blissful United Arab Emirates, our brand is a home-grown business, catering to a niche concept of fashion that brings forward tradition in the new world we live in today.

bespoke designs

our founder believes in bold and bright colors, and seeks to accompany everyone, from different walks of life, real women, in all sizes, at any time of the day and on different occasions.

changing the mantra

our founder has a vision to change the mantra of how we percieve the fashion wear of kaftans & bishts around the world, and starting with the Arab region. we are a brand that seeks to inspire women to find their own look, always.