About Us

we are a brand that inspires women to find their own look. we seek to accompany everyone, at any time of the day, and on different occasions, changing the mantra of our traditional wear.

we set out to tell a story; bring a vision to life; and to empower tradition and embrace fashion in the arab world; through the timelessness of kaftans & bishts.

Dress well. Eat well. Shine bright. Say yes. Never grow up. Be extra. Be selfish. Be yourself. Be a goddess. Or a peacock. Stay up late. Get up early. Live life. Do what you want. No guilt. No regrets. Fear nothing. Feel everything and never give up.